BUT FIRST, THE IDEA
Art Direction is more than just good looks – half an AD’s work is done before Creative Suite is even opened. It’s easy to get caught up in aesthetics, but you can’t beautify a bad idea into a good one – so try cracking the big idea before taking the pen (or pen-tool) out.
BACK IT UP
Art Direction is just as much about strategy as it is about art, so design with purpose. From fonts to colours, everything down to the kerning of the type should be reinforcing your message. And trust us, it’s always easier to sell your vision when you’ve got the rationale to back it up.
PUT A PIN IN IT
Keep your creative tank full by curating an archive of your favorite designs. Moodboards will keep you up-to-date with industry trends and provide a great starting point when you’re in need of a little inspo. (Plus, no one can get mad when you spend hours in class on Pinterest.)
PLAY – NOT PLAY IT SAFE.
Art Direction can’t be all work and no play. Always make the time to experiment, take risks and add your creative spin to your work. School will teach you the rules, but the real magic happens when you learn when to break them.
SPEAK FOR YOURSELF THE GARDEN GUIDE ART DIRECTION
Competing for airtime with wordsmiths can be intimidating. While copywriters are often the chatterboxes of the pair, a creative partnership should be a two-way street. Art Direction needs to be heard just as loud as the copy, so get comfortable speaking up.
TRUST IN THE ‘TUBE
When you’re starting out, conquering new software is half the battle. If you’re not mastering the tech right away, don’t be too hard on yourself (or your keyboard). Whether you’re trying to adjust a layer or just make the rainbow wheel stop spinning, you’re only one YouTube tutorial away from victory.