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6 IMPORTANT USER BEHAVIOR PATTERNS TO IMPROVE USER EXPERIENCE

6 IMPORTANT USER BEHAVIOR PATTERNS TO IMPROVE USER EXPERIENCE

Safe Exploration
This gives people the freedom to try something unfamiliar without suffering any consequences.
Example
Undo action after sending an email,
Back buttons making it easy to get back where I started

Instant Gratification
People like to see immediate results from the actions they take. If someone gets a “success experience” within the first few seconds, that’s gratifying!
Example
Changing light to dark mode
Calling an Uber and immediately having one on the way

Deferred Choices
If you ask a task-focused user unnecessary questions in the process, they might prefer to skip the questions and come back to them later.
Example
Allow users to ‘skip’
Allow users to add, change, or edit things later

Habituation
If there is an industry-standard for interaction or UI (like button, save command etc), then it’s best to follow these conventions to be safe — redesigning existing patterns is generally more confusing than useful.
Example
Swiping down to refresh on mobile
CTRL + S, CTRL + Z

Social Proof
Social proof can make your product more compelling. If others have chosen to do something and were pleased with their choice, then there’s a good chance that it’s a sensible option.
Example
Reviews on Amazon, Airbnb, Flipkart etc.
Likes, comments, shares, retweets, followers, views etc.

Microbreaks
People often have some tiny pieces of time. So if your app fits inside those microbreaks, make sure your user actually can perform a task within that time.
Example
Scrolling through Instagram
Reading news

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