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Category : Knowledge Base

10 KEY UX & UI DESIGN ELEMENTS THAT WILL PROVIDE THE BEST POSITIVE USER EXPEREINCE

10 KEY UX & UI DESIGN ELEMENTS THAT WILL PROVIDE THE BEST POSITIVE USER EXPERIENCE

1. The best performing CTA Add context to an action button so it can perform effectively to its dedicated purpose. For example, instead of “Buy” use “Buy Now”. Keep it to a maximum of three words. 2. CTA on Mobile The average width of the index finger is 16–20 mm for most adults so the ideal button size is 40–50px wide. 3. Primary Action Button The primary action button should be prominent, larger in size and easily accessible. The button […]

7 Tips for Designing Better Forms

Optional Labels Usually most of the fields are necessary,So only mark the optional ones. Synthesize Keep it simple and try to Synthesize. Autocomplete E-mail Autocomplete options reduce the time a user takes to fill a form.The lower the time ,the higher the conversion rate. CTA Intention Call to actions should state the Intention. Error Messages Show where the error is and provide the reason. Don’t make the user wonder where they made a mistake. Registration Bullet point on the password […]

7 TIPS FOR BETTER DARK THEME DESIGN

1. Avoid Pure Black Pure black may increase the eye strain for the viewer. Dark Grey on the other end is easier on eyes and can be used express a wider range of color, elevation, and depth. 2. Use Desaturated Color Less saturated color makes the design more accessible by improving the legibility and reducing the visual vibration. 3. Avoid pure white for text When light text appears on dark backgroundsit should use the following opacity levels: 4. Lighter Surface […]

6 IMPORTANT USER BEHAVIOR PATTERNS TO IMPROVE USER EXPERIENCE

6 IMPORTANT USER BEHAVIOR PATTERNS TO IMPROVE USER EXPERIENCE

Safe ExplorationThis gives people the freedom to try something unfamiliar without suffering any consequences.ExampleUndo action after sending an email,Back buttons making it easy to get back where I started Instant GratificationPeople like to see immediate results from the actions they take. If someone gets a “success experience” within the first few seconds, that’s gratifying!ExampleChanging light to dark modeCalling an Uber and immediately having one on the way Deferred ChoicesIf you ask a task-focused user unnecessary questions in the process, they […]

5 Questions That Virtual Leaders Should Ask Themselves

5 Questions That Virtual Leaders Should Ask Themselves

Have I revamped my communication plans?Moving operations virtual means that it’s time to revisit and potentially revamp your communication protocols. As you begin to “revamp,” challenge everything you considered “best practice” before and adjust to your current situation. You may need to adjust your approach based on the preferences of employees, clients and other stakeholders. Do I need to reset responsibilities to foster success?Some people thrive while working remotely, while others may feel a lack of motivation or encounter other […]

Pillars of UI Design

Pillars of UI Design

NAVIGATIONUsers face usability issues 80% times if navigations are not properly designed. Make sure they nd what they want, show way to go back, let them know where they are and what to do next. PRESENTATIONMake visual processing easier for users by creating proper hierarchy using visual weight, alignment and consistency. CONTENTPeople scan text so design for scanning. Use White space, Active voice, Capitalisation for tabs, Simple language and avoid Jargons. INTERACTIONUser ow has to be intuitive and informative enough […]

STARTER QUESTIONS FOR USER RESEARCH

STARTER QUESTIONS FOR USER RESEARCH

A collection of questions to ask during your customer development and user research interviews. WHY RESEARCH MATTERSWhether you work at a large company or a startup, one huge key to success is that you must talk to your customers.Without talking to users you risk the expensive mistake of creating something they don’t want. Data and analytics can only tell you the “what”. But research and talking to people allows you to dig deep and understand the “why” behind their behavior. […]

Design Research Methods

Design Research Methods

WHAT IS IT?Brainstorming is a group activity that is used to generate a plethora of ideas. Once a design brief or a problem statement is formulated a group of people would ideate on the same. You can build on each other’s idea and it helps facilitate collaboration. DAILY LIFE SCENARIOIn the current pandemic situation it would be a great exercise to be conducted to generate ideas on how we can combat the same. I believe brainstorming can be effectively used […]

UX Research Method

UX Research Method

Contextual InquiryContextual inquiry is a user-centered research method inspired by anthropology. This is when the researcher gathers information in the context of something being done or being used. Context and WhyIn other words, the researcher observes the participant in their natural habitat, then asks follow-up questions to understand context and “why” things are being done the way they are. Natural HabitatSince the researcher is asking questions in the person’s natural environment, it is easier for them to reference things in […]

THE GARDEN GUIDE ART DIRECTION

THE GARDEN GUIDE ART DIRECTION

BUT FIRST, THE IDEAArt Direction is more than just good looks – half an AD’s work is done before Creative Suite is even opened. It’s easy to get caught up in aesthetics, but you can’t beautify a bad idea into a good one – so try cracking the big idea before taking the pen (or pen-tool) out. BACK IT UPArt Direction is just as much about strategy as it is about art, so design with purpose. From fonts to colours, […]